John Rizzi works across multiple disciplines, learning from design masters - Niels Diffrient, Richard Sapper, Massimo and Lella Vignelli, and Marcel Breuer.

Rizzilab is dedicated to innovation, pushing the boundaries of design, and integrating function, manufacturing, and economics. rizzilab's projects are varied, including ergonomic furniture, technology, architecture, blockchain, and social programs. Each project is infused with a spirit of invention and innovation.

At the core of rizzilab's approach is Xero Theory. Every rizzilab project is a fusion of bold ideas, advanced problem-solving, and cutting-edge innovation, re-inventing how we interact with design

and technology manufacturing and the environment

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Xero Theory

Xero Theory emphasizes unrestricted thinking with unrestricted participants.

This method involves unconventional teams, breaking down complex ideas into their fundamental truths.

Xero theory encourages collaboration among people from diverse backgrounds and experiences. For instance, bringing a five-year-old together with a scientist could lead to unexpected innovations.